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Telco & Media
Wireless Application Service Provider can exploit GAIA features and functionalities to offer high performance mobile services to their customers
The use of Mobile Value Added Services (VAS) has spread worldwide and has ever increased in during the last years. Mobile network operators are constantly offering new contents and improving existing services.
Value Added Services
In the Telco market, a growing percentage of annual budgets is invested to conceive and deliver new data services not only to contrast traditional voice service revenue decrease, but also because users are now used to them and ask for usable and effective further ones.
Network operators can embrace different strategic approach to define their VAS offer: they can focus on multimedia content delivery, or they can decide to act as a service provider that integrates and delivers content and services offered by third parties.
Wireless Application Service Providers play a key role in the worldwide Mobile VAS market sector. They deliver B2B services to third parties (operators, media companies, content providers, majors) to integrate the full VAS value chain and they also offer content and mobile services to end users. WASPs constitutes an important direct channel to sell ring-tones, wallpapers, digital music, videos and games, as well as communication and community services like instant messaging, dating and video-blogs.
Media companies and content providers see the mobile channel as a new opportunity to deliver multimedia content to end users and define a convergent digital infotainment offer. They also exploit mobile communications to manage the relationship with their customers (Mobile CRM) in a more effective way and to strengthen the positioning of their brand.
