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NEWS & EVENTS

25 January 2012

Through GAIA Reply™ Fiat optimises the display and use of the mobile site of LANCIA on all new and old generation mobile phones (smartphone e Tablet)

A site that speaks 16 languages at the same time and is accessible by all portable devices on the market? A portal that is global and also hyper-local? Today it exists. Its name is Lancia Mobile (m.lancia.it), and it confirms the desire for innovation that permeates every move of the Turinese brand.

After a careful revision, different designs have been created to get the best dynamism and easy visualization on both smartphones (touch and with cursor) and tablets. The result is a user experience which combines, in perfect Lancia style, elegance and quality of the navigation. Thanks to the use of the most recent HTML5 technology and CSS3 and Javascript languages, you can feel sensations as if in an App, with interactions, animations and dynamic elements.

The Lancia Mobile project is supported by the GAIA Reply platform that recognizes more than 6,200 devices and adapts the information to the dimensions and resolutions of any monitor, enhancing the characteristics of the individual terminals.