GAIA Mobile|Living|Framework
GAIA Mobile|Living|Framework is a flexible, scalable and economic framework that allows the distribution of content and services
on different mobile devices.
GAIA Reply™ makes it possible to extract data from any structured source, to aggregate them according to the logic
required by the type of service in use and to make them available in a homogeneous way and on any channel or mobile device.
In addition, the framework optimizes the visualization and navigation of content to render it ergonomic when compared to the
characteristics of the very many different devices in use.

Among its main features:
- Heterogeneous Data Source Integration
- Web based administration console for non-technical users
- Adv Servers Integration
- Content Adaption on more than 4.000 mobile devices
- Unique platform to manage all mobile channels and services
GAIA ReplyTM allows to develop services based on:
- Asynchronous Interacion, through SMS, MMS, WAP Push
- Synchronous Interacion , through a WAP browser and XHTML
- Client Applications, designed for specific devices or platforms (Blackberry; Iphone; ecc)
Gaia Reply is available in two differente options, designed to best meet your requirements: On-Premises and On-line (SaaS).
High scalability; tools for services management and the flexible delivery options make GAIA ReplyTM adapt to meet different
needs: from development of complex and advanced services (i.e: mobile banking) to simple services (i.e: mini-msite; Contests;
advertising landing pages; etc).

LAS (Layered Administration Suite)
Thanks to its web based administration console, GAIA Reply enables also non-technical users to develop and manage mobile services: This makes easier and faster to launch and manage new mobile services. The system provides different functionalities based on the role of the connected user. The main available features are:
• M-site Management – management and editing of m-sites created and delivered using the platform;
• Messaging Management – management of asynchronous services (SMS and MMS) created through GAIA Reply;
• Users – management of user accounts;
• Devices – management of database of “known” devices;
• Reports & Stats – access to reports regarding services delivered by GAIA Reply.

GAIA Mobile|Living|Framework consists of five main functionalities:
• Heterogeneous Data Source Integration – the framework is able to interface heterogeneous data sources to retrieve the requested information and content;
• Protocol Management – the framework includes a variety of connectors that implement both synchronous protocols as WAP and HTTP and asynchronous protocols as SMPP, 3GPP MMx, SMTP and others;
• Device Detection – the framework recognises the terminal that requests access to the content or services and picks up its characteristics from the device database;
• Device Management – the framework maintains a database, periodically updated, with a set of extendible attributes that describe the characteristics of the devices;
• Content Selection, Adaptation and Protection – the framework selects and adapts the content according to the characteristics of the terminal that initiated the request. Further, the framework allows to protect content through the use of DRM functionalities.